Welcome to the Email marketing part 6 of traffic generation.
If you do not read the old post, then read now. All part link of this post:
1. Successful Traffic Generation Plan – website traffic generation part 1
2. Seo Keyword and content optimization – website traffic generation part 2
3. Blog and Article Directory Marketing – website traffic generation part 3
4. Social Networking – website traffic generation part 4
5. Social media marketing – website traffic generation part 5
6. Email marketing – website traffic generation part 6
7. Creating Newsletters – website traffic generation part 7
8. video and audio content – website traffic generation part 8
9. Social Bookmarking – website traffic generation part 9
10. PPC Advertising – website traffic generation part 10
Today i will share about the part6 of website traffic generation method.
Email Marketing—Making “Friends” with Your Customers
Email marketing is also vastly misunderstood by many business owners. Who either like
SPAM (and don’t we all?) or by business owners. Who want to use SPAM to get cheap
traffic and attention. Sure, SPAM is also a great way to get people to look. Virtually
screaming about cheap drugs, sexy products or “books that will change your life” do get
However the huge proliferation of SPAM ever since the Internet first, launched in the
public eye has destroyed the reputation of legitimate email marketing. (SPAM is
essentially, cold-emailing people with a business proposal. And especially with
hyperbolic text promising the world). SPAM is also associated with overseas scam
operations. Luckily, almost of us are too smart to respond to these sneaky emails.
Now if you can look past the SPAM access. Also convince your audience that you are
not one of them. Maybe you will be able to generate traffic. The hard part comes in establishing a stellar reputation.
The Difference between Real Email Marketing and SPAM
Most noteworthy, SPAM is not necessarily an unheard of concept. So After all, it’s a slightly less targeted means of direct mail marketing, a long-time tactic used by local companies. The only difference is that it is online. The broad mail marketing approach is comparable to a banner ad or a commercial on TV.
You’re taking a big chance by cold-contacting your audience with a ‘personalized form' pitch. Mail marketing has the advantage of the mail presentation. People have to open the letter and then read the headline. Something that a TV or radio ad does not offer. Usually, research is only limited to neighborhood segmentation i.e. targeting the poor or the wealthy, or according to rural or urban areas.
However, the online version of direct marketing clearly has some superior technology
working for and against it. Online email can be automatically arranged. No real return
contact information is required. Since fake email addresses can be easily created and
IPs can be faked. This has led to many unsavory users creating scam companies and
launching huge email campaigns to sell their faux products.
1.Why is SPAM illegal in some areas? 2.Why is it banned by virtually all webhosts? 3.Why do ISPs go through great pains to separate your SPAM from personal email messages?
For that matter, is it really unethical to SPAM somebody?
SPAM suffers from bad associations, having been ‘pioneered' by scam artists and poor
marketers. What truly offends people about SPAM is the robotic nature of the campaign.
Messages that are sent are practically soulless, even if they use a customer’s name.
Therefore, if you want to use email marketing to gain traffic. Your first order of business
is to separate yourself from the rabble of the profession. What is the ultimate customer
complaint about SPAM? That these guys are emailing them non-stop all without any
consent or the slightest hint of permission!
So, step one is to get that all important consent form, and the best way to do that is to
use an opt-in form. True, you can actually cold-email companies and ask for consent.
This is a 50/50 proposal, and you may be ignored. Or you maybe replied to, based on
your proposal idea. Before trying the direct approach, be sure to scout the company. And
make the introduction letter sound as professional and yet as personalized as possible.
Otherwise, the only way to go about serious email marketing for traffic generation is to
go the opt-in route. Simply put, you get consent to send email messages to your
audience on a regular basis.
This has three advantages:
· Your audience is less likely to unsubscribe if they have willingly opted in.
· The fact that they have opted in convinces them that they are interested in the
product. they are more likely to buy; and
· You separate yourself from spammers who send messages indiscriminately.
When it comes to opting in. Some campaign managers are also happy with one opt-in form
(usually an email signup box). While others elect for double opt-in signups. Which may
require clicking a link inside of an email message after signing up. Or checking a box
before submitting an email address.
Once you have permission to send emails, and actually have their FULL attention,
(meaning no instantly deleting emails, or a software program automatically sending it to
a spam folder). Then you can also focus attention on creating an intricate email campaign, that communicates on a personal level with your customers.
Many Internet users actually prefer email communication when it comes to sealing a
deal or making a sale. They want that one on one attention if they are to spend their
money. They prefer the assurance of a human being rather than a robot auto responding
to their purchase. So in lieu of this, though you are going to be using auto responding
tools. Also do not make your email content seem like a form.
Instead, take advantage of this secure and private connection. And make an attempt to personalize letters and personalize responses to questions if you have the time. After all, many purchases still go through email, (using PayPal, or freelancer sites like Elance.com or auction sites like Ebay) rather than social networks or even home websites.
The next step is to create also a mailing list. so you can email all of your customers, (or
perhaps just a segment of your total leads) by simply clicking a few buttons. This is sure
more convenient than drafting 1,000 individual email posts.! You have two options; first of all you can assemble a mailing list on your own. Or another you can use software that automatically stores all of your new leads’ email addresses for you. You can manually enter the email addresses in a database, or install a CMS site plug-in that stores info for you. Or you can also use a free-ware auto responder program. Which stores lead information and also helps you organize multiple email campaigns.
AutoResponders are also computer programs that answer emails sent automatically. While
they are a form of artificial intelligence. They can be personalize and designe to mimic
one on one conversation. They can be also use to manage new email campaigns, welcome
new members to a newsletter. Also advertise new products or highlight company
announcements, or confirm subscriptions (the double opt-in).
These email-marketing tools can be either installe on a user’s own server, (a more
complex option). Or can be outsourced and actually operate on the provider’s
infrastructure. Also, users simply access the application from an easy to use control
When choosing an AutoResponder, it is almost important to choose not only a free product. But also an operational one, one that protects against SPAM and bad SPAM associations.
For the reason that, some outdated autoresponder applications can generate email
backscatter. Which will instantly label real messages as SPAM, sending it straight into
the junk folder.
AWeber is also one of many autoresponder programs. And lets you access email signup
forms, (which you can easily install as HTML on your site). Auto response mechanisms
(meaning your customers will always be contacte quickly after taking an action). And
provides easy ways to create and manage multiple mailing lists for various projects.
First of all, Users can also choose between various HTML templates, customize signup forms. Then use RSS to email, and even more analyze email analytics. Yes, you can also actually track the behavior of your users. Due to see which messages are open. Which campaigns are the most successful, and which campaigns did less than stellar.