Today i will share the Seo Keyword and content optimization part 2 of website traffic generation.
If you do not read the old post, then read now. All part link of this post:
1. Successful Traffic Generation Plan – website traffic generation part 1
2. Seo Keyword and content optimization – website traffic generation part 2
3. Blog and Article Directory Marketing – website traffic generation part 3
4. Social Networking – website traffic generation part 4
5. Social media marketing – website traffic generation part 5
6. Email marketing – website traffic generation part 6
7. Creating Newsletters – website traffic generation part 7
8. video and audio content – website traffic generation part 8
9. Social Bookmarking – website traffic generation part 9
10. PPC Advertising – website traffic generation part 10
Search Engine Optimization—Keywording Your Way to More Traffic
While I am not big on SEO (Search Engine Optimization), So I feel it is important to cover
the basics, your site is also nothing but a store in the middle of the desert. You know it’s
great, and anyone who happens to be in the middle of the desert also sees its great
features. However, until word of mouth gets around, Maybe your site is stuck also in virtual limbo.
This is the entire basis of SEO theory, that you must reach out to your audience. Sure
you could take also a traditional advertising approach and post a banner ad or an offline ad, but when you do so, you are losing one of the best advantages of SEO—targeted
First of all, Targeted advertising means you maximize your time and investment by only selling to customers who have already indicated a strong interest in the products you sell. Enter the big three search engines (Google, Yahoo and Bing), For the reason that it is the only true way to reach targeted traffic from SEO.
You target, or qualify, your audience by the keywords you focus on. Each search engine
company has a web crawler application that scours also the Internet looking for fresh new
content. As the search engine finds new content, it will “index” each of the pages found,
saving the content also in a large database.
At this stage, your reader types in a keyword request into the search engine and based
on this request (how it matches with text content within your webpage) the search
engine is also going to send back SERPs, or Search Engine Results Pages.
What determines which websites are ranked higher than others? This is indeed a
contentious issue, as most of the major search engines are intentionally vague about
what factors their algorithms consider. Still, the overwhelming message is clear; if you
want to be highly ranked (and everyone does, since most users never even click past
the first two pages) you must develop high quality content. As a result That brings us to the first point of effective SEO marketing.
Creating New Website Content
The best way to be noticed by search engines and to reach your audience to is create
excellent content. Now we’re not going to spend dozens of pages taking baby steps.
You probably already know the difference between good content and low quality,
When you will write a content, Then you need to must use transition word for make a quality content. Search engine always recommend to use transition word.I add some transition word list in below.
|Relation||Example of transition words|
|Enumeration||First of all. Also. Another. Furthermore. Finally.|
|Cause||Because. So. Due to. For the reason that.|
|Comparison/contrast||Similarly. Likewise. Rather. While. In contrast.|
|Conclusion||As a result. Hence. Consequently. Therefore.|
|Fuzzy signals||Seems like. Maybe. Probably. Almost.|
|Emphasis||Above all. Most noteworthy. Certainly. Even more.|
Good content is:
· Professional (Grammatically correct and with proper spelling);
· Readable (In the same sense as news articles or magazine articles);
· Informative (Teaches the audience something about the subject);
· Entertaining or Conversational (Not merely dry information); and
· Original (Is not merely a copy of another article).
You know good content when you read it because the language is riveting, it keeps you
interested. This is the type of writing that is rewarded, and that’s regardless of how
many ‘Panda' or ‘Penguin' algorithm updates are invented.
More and more, we see evidence that low quality sites, particularly content mills and
some article directories (notorious for low quality ‘expert articles') are being penalized by
rapidly improving search engines. It’s important to remember that search engine
companies are striving to invent artificial intelligence with their algorithm changes, so
that robots can start picking up on poor quality writing, as well as other unethical
Poor quality content is very quickly losing its value online. Customers are not finding it
helpful and in turn, search engines are burying the pages (and in some cases the entire
site) in SERPs.
What is poor quality content? Who is to say what is low quality content and what is
‘magazine' or ‘expert quality' writing? Poor quality writing can be identified by the
· Many sentences that merely take up space;
· Various grammar or spelling errors;
· Hyperbole and ‘sales' type writing rather than thorough coverage; and
· Common knowledge rather than expert insider tips.
· Duplicate content
Here we see what is at the root of the problem; lazy writers and company heads that
really don’t care enough about human traffic. They prefer to play games with
“robots” (the web crawlers looking for keywords) rather than to create interesting and
lively content. So ask yourself, “Is the content I am paying for or writing about truly
informative? Is it written for human beings, just as a magazine or a newspaper article?”
We can safely say that if you’re planning to launch an SEO campaign built on high
keyword density and “filler” articles, you are wasting big money! Your readership is
demanding…don’t let them down!
The Importance of Proper Keyword Strategy
One thing I want to point out here is don’t let keyword research effect the quality of your
writing. Always be aware of the keywords you wish to target when writing but never ever
let this effect the quality for the reader. The key point here is to write for humans and
not search engines.
Not only should you be striving for quality content but you should also be focusing on
popular and niche keyword phrases. After all, regardless of what great content you
come up with, if you don’t strategize with your keywords you are not going to reach that
targeted audience. Targeting your traffic is key, otherwise you might as well be buying
mindless, redirect traffic. (You know the type of user that closes your window before he
or she even reads the first line).
Devote some time to keyword research using a Google keyword research tool or any
number of other research applications. It is best to factor in all avenues including:
· Estimating what phrases your customers search for;
· Viewing the chosen keywords of your competitors;
· Looking up low competition keywords;
· Looking up high request keywords;
· Taking online or offline surveys of some of the market segment;
· Researching keywords that tie seamlessly into a sales presentation;
· Keywords for local area traffic; and
· Niche keywords or ‘long tail keywords' (long phrases or entire sentences).
Once you determine the most important keywords to your campaign, you can begin
building content. It is far better to use this approach rather than prepaying for content
and then trying to work in strange keyword phrases in at the last minute. Search
engines place high priority on articles and features that read ‘naturally'.
This is an important factor to remember when planning keyword density. In the past, a
high density of 5% or more was acceptable. This manipulated outdated algorithms and
helped build site popularity in a short period of time. However, the newest algorithm
updates penalize sites for the practice of ‘over-optimizing'. Besides the implication of
low quality writing (or ‘recycled writing'), that phrase likely refers to the overuse of
Ideally, high quality writing does not require ‘keyword density‘. Quality writing is
governed by the theory of natural repetition, using recurring words and statements only
for emphasis. This was a flaw of the early Internet world, which could only index
webpages based on their page titles and high density of recurring keyword phrases.
The newest algorithm updates seek to correct this issue and actually penalize websites
that needlessly increase keyword repetition. Your safest bet is to research your
keywords carefully and aim for below 1% density, whatever the article dictates based on
intelligent human reading.
So let’s say you've got the writing and the keyword research down pat. What comes
next? Beware that improper optimization techniques are not bringing down your
otherwise ready website. Let’s talk about consistency.
Free Content Management Systems
One of the most common problems of yesterday was keeping up consistency in all of
your web pages. On any given page, you could find issues with broken links, improperly
formatted text, badly devised HTML (which could easily block communications with
search engines) and even complex issues of canonicalization (or bad domain pages). It
was a headache for sure, and this type of mess drove some companies to pay
thousands of dollars to a webmaster to take care of all web related issues.
Times have changed! What Windows and Mac OS did for operating systems, now CMS
(Content Management Systems) are doing for building a website. WordPress, Joomla
and Drupal are the top quick build sites and they go one step further than the old Front
Page Express tool (or MS Word), which used WYSIWYG technology. With CMS, you
don’t simply cut and paste…you standardize the entire site by way of a customizable
template. You can customize, add or change with ease, and without having to
individually create pages.
First of all, Besides convenience and, of course the fact that CMS is completely free, the second
best reason to create a CMS generated site is because of traffic-generation features.
For example, installing a WordPress site provides these advantages:
· 1-You can automatically insert META tags just by typing;
· 2-You can easily name page titles and highlight subtitles, both crucial for SEO;
· 3-Auto canonicalization and link creation of all pages;
· 4-Auto plugins for search engine submission;
· 5-Auto integration of your site to your other pages (like social network pages); and
· 6-Automatic conversion from website to mobile website.
Finally, using WordPress for creating an official website or a blog site can benefit you,
because of the site’s huge popularity overall, and their link popularity. Both of these
factors are important in establishing high SERPs.
Using link positive associations for your site, like the top 10 in the world caliber
WordPress site, can only help you, whereas staying in the virtual ghetto of a small
webhosting company using only a simple WYSIWYG editor will not do you any favors.
Free content management tools will make it easy for you to create, save, edit and
publish new content for sales copy (your pages) as well as for posting content.