Welcome to the last part of traffic generation.
If you do not read the old post, then read now. All part link of this post:
Ad Swaps / Link Exchanges
Speaking of trading links, is it true that trading banners or text links with another
company similar to your own (or in a related field) is a waste of time? Not exactly. True,
there has been a lot of publicity lately stating, in so many words, that link exchanges are
not as effective as you once thought them to be. And this makes perfect sense.
Consider, that for a while, many poor marketers online were creating “mutual benefit”
link exchanges with each other in hopes of artificially inflating their external links—and
thus getting special attention from Google for being a high PR site. That’s not really the
same thing as a small company that actually works hard for its links by creating press
releases, blogs, articles for directories and other mediums.
So yes, many SEO “experts” were stopped dead in their tracks as Google and other big
wigs informed the world that link exchanges are simply not valuable in most cases.
Namely, when companies just use them as a means of leverage.
This is not to say that mutual link exchanges are always a bad thing. When there is a
good reason for a link exchange, as in a “blog roll” of authors who write on the same
subject, then the search engines will count that as a legitimate link. In some cases,
mutual link exchanges may work…but only if you prove to search engines that you are
actually working together (such as, guest blogging) and are not mindlessly exchanging
links for cheap traffic boosting purposes.
PPC Advertising / Text Links
PPC is usually not something associated with free web traffic generation…because by
nature it costs companies to use its technology. This is an alternative to SEO, and while
it does use similar logic to the search engine algorithm, it is more about whoever bids
the most per click.
Not only do you publicize your company through text ads, but you also benefit by
“impressions”, which are the number of times your company text (or banner) is seen by
an online audience. They don’t have to “click” to get an idea of who you are. PPC
companies (like as Google and Facebook, the two most well known examples) make
money not only by the total number of clicks you pay for, but also because they demand
a high impression count so that they continue to make money.
How does this concern you as a business owner going after free traffic?
First, there are free introductory PPC deals you can look into. Why, even some web
hosts are now giving away $50-100 of free text ads. There are also true-blue free PPC
sites out there, such as seen at Squidoo (a popular directory that lets you create
individual web pages).
Of course, “free PPC” is only a few steps away from “affiliate linking” opportunity (our
next topic to discuss), since both methods involve trading clicks and impressions from
one company to another. Of course, with affiliate networks, you also have the option of
making money or paying money.
Affiliate Programs and Joint Venture Campaigns
Affiliate programs, in this context, do not exclusively refer to an affiliate sales program
such as the one offered by Amazon.com; though some programs are interconnected
through a single network. Rather, it means that you can associate yourself with a
network and benefit from their traffic boosts—while also earning money for your traffic or
paying money to receive more traffic.
In essence, it is a glorified version of a link exchange, with some pivotal differences. An
affiliate program acts as an intermediary between web publishers (known as the
affiliates) and retailers who want to sell their products. You may choose either role if
you sign up with an affiliate…though you will only be able to work within the network.
You must also abide by the terms of the network as far as content goes, though you can
negotiate various issues such as banner sizes and placements, text ads, anchor text
ads and various other options.
You can benefit from the popularity of other websites within the network and enjoy a
blog-like community dynamic when you sign up for an affiliate program. The only thing
is, you have to consider questions such as: Does my site fit the theme of the other sites
on the network? (This is not only important for branding purposes, but also for traffic,
since you are only going to receive benefits if you can interest users from those other
Basically, with an affiliate program you can expose your website to more traffic sources
and reach a larger, hopefully more mainstream audience. Of course, the retailer is only
interested in promoting the program to the publishers who are doing publicity for the
Of course, revenue sharing and Cost-Per-Click or Cost Per Impression models are not
of prime importance to you, not if you want to earn traffic the fastest and most effective
way. The bottom line is that you can take your website and your stats directly to
advertisers and make more money without any content restrictions or other annoying
rules that you might encounter at an affiliate network.
Many entrepreneurs have worked with affiliate networking programs and passed their
minimum traffic requirements…only to realize that there wasn’t much money to be
gained besides a few pennies a day. That, together with the fact that only hanging large
banners on your site seems to increase revenue—and that this may be in violation of
new search engine standards—make this a questionable opportunity
Joint Venture opportunities are similar to link exchanges and affiliate marketing but only
involve working with one or more large companies and establishing your own sort of
mutually beneficial “network”. Once again, this will only prove effective if you focus on
joint content development, or perhaps guest blogging. Keep things interesting and don’t
let the links do all the talking. Make sure you including some interesting text and anchor
text along with your links.
Giving Away Free Stuff
If worse comes to worst, you could always offer direct incentives to your audience in
exchange for their visit. For example, free giveaways, free coupons, free meals and so
on. Honestly, it is a good and fast way to boost popularity and website traffic—
especially if you’re giving away something truly amazing. (The best way to do it is to
start the fire on your social networking page and then direct them to your homepage for
contest details and entry forms) Big traffic all around with this approach.
However, don’t fall into the trap of paying for traffic—as in spending more money on
gifts than you actually make. What many web entrepreneurs and store owners are
trying right now is the gift of knowledge—the gift of viral content. It only costs you time
and that could be cheaper than giving away a lot of expensive prizes.
Then again, if writing 10 free articles costs you more in time than buying a few
customized company hats, then maybe it’s time to reevaluate the situation.
Local and Mobile (Free) Advertising
Lastly, we come to the next big thing in traffic: local and mobile advertising. Who would
have thought that computers and the almighty Windows OS would play second banana
to cell phones, Smart-phones, and Linux and Apple-based operating systems?
Indeed, many people are using Internet ready cell phones, e-readers and multimedia
players…and are ditching their computers entirely. (Or at least keeping them locked
away in a distant armoire somewhere). Take advantage of this. Chase your audience
wherever they go—even if they go mobile.
Mobile marketing exclusively focuses on mobile device users, and involves creating
content, links, apps and text messages for traveling users. Much of this effort will be in
creating text messages for marketing (which will be similar to social networking status
messages), since users on the go don’t really have time to read articles. (Although
some websites do find it advantageous to create a mobile app or a mobile version of the
site for better loading time)
However, it combines the theory behind email marketing as well, as you are focusing
attention on subscribers to your texts. (And you also want to use the double opt in
system for this, since people will NOT appreciate SPAM text messages)
Lastly, consider the new technology of local marketing, made possible through mobile
devices which can localize all of your Internet information. The biggest local sites to
consider for your mobile marketing campaign include:
· Google Maps
· Facebook Places
· Google Places
Signing up at all of these sites can help you to reach the attention of people within your
local vicinity. Google Maps takes advantage of localization features and can actually
direct local web traffic using mobile devices to your company because of your close
One of the newest Google algorithm updates, Venice, helps to increase the SERPs of
local companies in the area who are creating content for local customers. Google
Places and Facebook Places are search engine giants for local business, and can help
direct mobile traffic and regular web traffic towards your company based solely on
where you (and the target customer) are located.
We have learned a lot about earning traffic for free throughout this long 10 part guide. How great it is to know that you don’t have to spend thousands of dollars, and be subject to the whims of a publicity firm or marketing company just to reach your targeted audience. In fact, you can reach out to your local or national community simply by using the free Internet tools that are available to you.
The key to success is being active and being ambitious. Stay persistent and connect
with your wonderful world of customers for the best success. Thanks for reading!