Welcome to the Backlink and Authority Building part 2 of Simple formula for rank in Google easily. Let’s start.
If you don’t read the first part then click here
DAY 15-17: Expired Domain Research
As you know, using expired domains is one of the best ways to boost your rankings in
I wrote a pretty extensive guide on how to build your own PBN right here.
Generally i spend days 15 through 17 trying to find relevant expired domains for the campaign. I’m also use a
combination of DomCop, PR Powershot, PR Drop, and Moonsy for my prospecting.
One relevant expired domain is stronger than five irrelevant. So be patient, and try to find
some that are relevant.
If you’re in an obscure niche, then just prospect for domains that have quality link profiles.
When you take this route, you will have to retheme the site and send relevant links to the
domain. I’m telling you now… if you have irrelevant blogs in your network that are hitting your site directly, they will A) get deindexed and B) will end up getting you a manual penalty. So either take the time to make the link profile relevant, or just use the expired domains on tier two.
Create Accounts on Top Social Networks
Being present on social media is the key to increasing the trust of your brand and website.
With that being said, you need to secure your brand name on the top social profiles.
What do I mean by “top”?
Top, as in the most trafficked social networks (according to ALEXA).
At the very minimum, register your brand name on these networks:
DAY 19: Secure Branded Properties
After you’ve registered accounts on the most trafficked social networks, now it’s time to
expand your social presence even further. Personally, I use Lock My Brand to secure the
DAYS 20-21: Develop Social Accounts
Now that your brand is secured across all the social networks, it’s time to develop the
accounts. Start with the most authoritative networks.
For the sake of this 90-day guide, I’m saying take two days to develop your profiles, but social
media is an on-going process. On average, I probably spend nearly a week developing my
Okay, so how do you develop an account?
The most important element of development is co-occurrence. When creating ANY property
where your link will be hosted, make sure you’re including your primary keywords within the
Aside from creating a strong description, you also want to link out to your other social media
accounts, link to any content assets you have, and inject your NAP-W if you’re a local
Here are some examples of developed branded properties:
DAY 22: Sign-Up on Industry Forums
Do not underestimate the power of the relevant forums. Like blog comments, forums offer an
opportunity to showcase your expertise and establish your website as an authority within the
industry. From an SEO perspective, a forum profile or signature link will send relevant Topical
Trust Flow to your site.
If you’re trying to build your authority as an individual, then make sure you use your real
name, and if you’re trying to build brand authority, then use your brand as the username.
Use the following search strings to find industry-relevant forums:
forum + keyword
keyword + forum
DAY 23: Develop Forum Profiles
You’ll need to sift through the forums to see which ones allow you to have a profile link at the
very minimum. The ideal situation is a profile link and a signature link, but these are getting
hard to come by because of spam abuse.
Spend Day 23 developing your forum profiles by filling out your bio (don’t forget cooccurrence)
and create a “new member” post.
DAY 24: Business Listing Audit
Business listings are some of the most trustworthy links you can build to your site because it’s
showing Google that you’re a “real” business. If you’re a local business and never audited
your business citations, then it’s almost guaranteed that you’ll find many errors with your
NAP-W stands for name, address, phone, and website. Consistency is absolutely key
because Google uses accurate NAP-W information as strong ranking factors in the local
Why does it matter?
If your NAP-W information is inaccurate it can lead to a prospect calling the wrong number,
going to the wrong address, or landing on a site that doesn’t exist anymore.
Google weighs the accuracy of NAP-W information so heavily because it is important to the
USER. As you should know, Google is all about pleasing the user.
With all that being said, that’s why on Day 24 you should perform a business listing audit.
I personally use Bright Local, but there are several other tools you can use including White
Spark, Moz, and Yext.
DAYS 25-27: Fix Incorrect Listings
As I mentioned above, it’s very likely that some of your listings will have inaccurate NAP-W
information, so it’s critical that you fix the information. This task is a serious time-suck, so it
may take anywhere between 2-4 days if you’re doing it all manually.
DAYS 28-29: Relevant Directory Submission
Remember on Day 8 when you found those relevant niche directories? It’s time for you to
submit your site to them. Like all other links, focus on writing a strong description and injecting
Do not, and I repeat, DO NOT use keyword-rich anchor text on directory listings. Keep it
Depending on the size of your prospect list, this may take 1-2 days to complete. Make sure
you track what directories you’ve submitted to, the date it was submitted, and eventually what
the live link is.
DAY 30: Build New Business Listings
Hopefully you spent Days 25-27 cleaning up your existing business listings because now
you’re going to build fresh ones. Like I said before, I use Bright Local to automate my
business listings. But if you’re on a tight budget, then you can do it manually.
Here’s a list of places where you can get business listings.
DAY 31: Indexing
Alright, so we’ve made it through the first 30 days on link building and now it’s time to get
For how to get links indexed, make sure you read this post.
One important note: you want your fixed business listings to be recrawled so that Google will
acknowledge the changes. Use the methods in my indexing post to get the listings recrawled.
DAYS 32-36: Forum Authority Building
Okay, so now this is when things start getting fun. I spend Days 32-36 building up the
authority of my forum profiles. Now, you’re probably wondering, what does that mean and
As I mentioned before, forum links are excellent because A) they’re unoptimized (won’t raise
red flags) and B) they can send strong Topical Trust Flow to your website.
So, how do we go about building the authority of your forum profiles?
We’re going to leverage the authority that already exists within the forum. Many forums are
aged, have strong link profiles, and will have decent domain authority.
More internal connections to your profile = more authority for your link
Here are the quickest ways to start building authority:
• Participate on threads: make sure you are actually providing value and not just trying to
increase your post count (even though that’s what we want!)
• Build up your friend list: add people who you’ve had direct contact with first
• Join groups: join groups and immediately provide value
• Create value-packed threads: creating threads that help people and provide value will
increase the size of your friend list
All these techniques will help you increase the amount of internal links going back to your
profile. Work hard on this task for 4-5 days and you’ll have built a solid foundation.
Important note: always use branded anchor text with your profile and signature links.
DAYS 37-41: Relevant Blog Comments
Remember on Day 9 when you gathered relevant blogs within your industry where you could
leave comments? Okay, well for Day 37-41, you’re going to spend your time writing highlyvaluable
comments and building relationships with bloggers from your industry.
USE YOUR NAME WHEN COMMENTING.
Like many of the other types of links we’ve covered, you can use the power of co-occurrence
in your comment content. If you’re someone who doubts the value of blog comments, let me
explain why you should use them:
1. They send Topical relevancy back to your website
2. They help establish YOU as an authority (if you actually provide value)
3. They help diversify your link profile because of the “nofollow” attribute
4. They can send qualified referral traffic to your website
5. They build relationships with fellow bloggers, which could eventually lead to a strategic
alliance and maybe even lead to a guest post down the road.
DAYS 42-46: Social Profile Development
Developing your social profiles is critical to the foundation building stage. Sure, securing your
brand name on these properties is nice, but it’s going to send serious trust signals for your
brand if you’re actually producing value on social and being somewhat active.
This is an extremely time-consuming task if you take it seriously. Fortunately, I have my social
media manager handle this, but it typically takes her approximately 4-5 days to develop the
most important social profiles.
What do I mean by “develop”?
To “develop” your social profiles, do the following:
• Create strong descriptions about your business while keeping co-occurrence in mind
• Link to your other social profiles
• Inject your accurate NAP-W information whenever possible
• Share your content assets
All of this new activity on these profiles is usually enough to get them indexed.
Keep in mind, this is just the most preliminary stage of your social campaign. You SHOULD
be continually active on social media because it’s an awesome way to build relationships and
beef up the trust signals for your site.
DAY 47: Secure Relevant Domains
Since Google is continually tightening the screws on link relevancy, I have been using a tactic
where I buy keyword-rich domains, produce valuable content on them, and then eventually
link to my money site. These highly-relevant domains are usually backed by their own set of
social accounts, relevant PBN links, and relevant web 2.0s.
So, if my target keyword was “Los Angeles Lakers”, I would create a few blogs like
“losangeleslakersfanatic.com” or “therealLAlakeshow”.
DAY 48: Hosting
Remember on Days 15-17 when you did expired domain research? Well, those domains are
also ready to rumble and need hosting. The domains you purchased on Day 47 will also need hosting. I’m not going to get too deep into the hosting strategy because it’s all laid out in my PBN guide. But to keep it simple: put each domain on a separate hosting provider. It’s super easy to find cheap hosts in the web hosting talk forum:
Depending on how many sites you have to setup, hosting can be pretty time consuming, so it has it’s own dedicated day.
DAYS 49-53: Blog Network Development
Now that you’ve got your domains all setup on hosting, it’s time to develop your blog network.
Developing a quality network is hard work but it’s well worth it. You’ve invested money in a
domain, so you might as well take the time to develop it well.
The setup for an expired domain and targeted domain is pretty much the same. The only
difference between these two domains is that one has established authority and the other has
a clean slate (no authority).
I highly recommend you drip feed your articles on the expired domains with no outbound links
to your money site. Google is getting smarter about identifying PBNs early on, so be patient
about inserting your links.
For more strategies on how to develop an effective but safe PBN, read my guide (it’s free).
DAY 54: Secure Web 2.0 Properties
Day 54 is dedicated to securing keyword-rich web 2.0s. I’ve written two popular guides about this process here (basic web 2.0).
All part link of this post:
1. PBN and Web 2.0 – Simple formula for rank in google part
2. Backlink and Authority Building – Simple formula for rank in google part 2
3. Link building – Simple formula for rank in google part 3